Category Archives: Marketing

Dave Doeren Showers With Mr. Wuff?

Well, the ‘ol Wolpfack marketing department is at it again with a video promoting National Signing Day that is so perfectly NC State.

This time at least it isn’t a fan filming people in the bathroom. Instead it’s Dave Doeren stripping down to get in the shower while Wagon Wheel plays in the background. Then when he’s done showering, Mr. Wuff is standing next to him with a fax machine and a towel and gives him a thumbs up. It’s part creepy, part classic NCStateLOL.

Abort!! Abort!!!

LOL. After state’s plagiarism of ECU’s midfield logo blew up in their faces in classic ncstatelol fashion, they have decided the day before their game against ECU to abandon the idea and destroy the evidence.


After Carolina players got a good laugh on the logo following their November 2nd victory at Carter-Finley, lord only knows what the actual victims of state’s plagiarism would have done in a victory celebration. Clearly, that was a situation that state wanted desperately to avoid.

Yow Responds to “Our State” Marketing Disaster

NC State’s hilarious “This is Our State” marketing campaign, an idea plagiarized from Mississippi State, has become even more comical in a year where their athletic teams have lost to nearly every other program in the state, including an 82-72 home defeat to NC Central on Wednesday.

ABC11’s Mark Armstrong reached out to Debbie for her thoughts on the marketing department’s latest colossal backfire:

Here is the text of the following tweets:
“The history is it was meant as a tribute to our fans, who span the mountains to the seashores of NC. Others saw it as a statement of dominance in competition and still others saw it as simply a play on our name, State.” As for whether a run of disappointing results would maybe result in a change of tack? “The marketing staff discusses themes each Spring, so we just are not there yet. I do not know what they will recommend.”

Whose State?

In a year where their football team has lost to Wake, Carolina, and Duke, NC state’s basketball team has added their own contribution to the hilariously ill-conceived “our state” campaign:

eagles v state

Marketing Department Plagiarism


For the last year NC State has been pushing hard their new slogan of “Our State”. Trying to lay claim that they have the best athletic program of all of the universities in the state of North Carolina.

Despite the facts that the stats and years of mediocrity do not reflect this, it has been further tarnished by the revelation that the entire campaign was in fact plagiarized from Mississippi State. More images after the break.  Continue reading