Well, the ‘ol Wolpfack marketing department is at it again with a video promoting National Signing Day that is so perfectly NC State.
This time at least it isn’t a fan filming people in the bathroom. Instead it’s Dave Doeren stripping down to get in the shower while Wagon Wheel plays in the background. Then when he’s done showering, Mr. Wuff is standing next to him with a fax machine and a towel and gives him a thumbs up. It’s part creepy, part classic NCStateLOL.
LOL. After state’s plagiarism of ECU’s midfield logo blew up in their faces in classic ncstatelol fashion, they have decided the day before their game against ECU to abandon the idea and destroy the evidence.
After Carolina players got a good laugh on the logo following their November 2nd victory at Carter-Finley, lord only knows what the actual victims of state’s plagiarism would have done in a victory celebration. Clearly, that was a situation that state wanted desperately to avoid.
NC State’s hilarious “This is Our State” marketing campaign, an idea plagiarized from Mississippi State, has become even more comical in a year where their athletic teams have lost to nearly every other program in the state, including an 82-72 home defeat to NC Central on Wednesday.
ABC11’s Mark Armstrong reached out to Debbie for her thoughts on the marketing department’s latest colossal backfire:
Since it's become such a recurring and popular topic of discussion, I traded a couple texts with Debbie Yow about 'Our State' today…
— Mark Armstrong (@ArmstrongABC11) November 21, 2013
Here is the text of the following tweets:
“The history is it was meant as a tribute to our fans, who span the mountains to the seashores of NC. Others saw it as a statement of dominance in competition and still others saw it as simply a play on our name, State.” As for whether a run of disappointing results would maybe result in a change of tack? “The marketing staff discusses themes each Spring, so we just are not there yet. I do not know what they will recommend.”
In a year where their football team has lost to Wake, Carolina, and Duke, NC state’s basketball team has added their own contribution to the hilariously ill-conceived “our state” campaign:
Well, they’re at it again.
After ripping off LSU’s intro video and Mississippi State’s entire branding campaign, they’ve decided to steal ideas from someone a little closer to home.
This picture surfaced on Twitter yesterday of State’s new midfield logo for the Carolina game this weekend. As you can see it is a direct rip off of the emblem ECU has used for years.
It immediately caused some debate over whether it was photoshopped. However, shortly thereafter it was confirmed by multiple people as being true. The N&O is even piling on acknowledging State’s continuous marketing rip-offs.
It’s certainly [NC State’s] standard practice to borrow promotional concepts from schools elsewhere – such as Mississippi State’s “Our State” campaign or the LSU football intro video, which is how PNC Arena ended up “rising defiantly from the Triangle.”
As if it wasn’t enough to rip off Mississippi State’s “Our State” slogan, it appears that isn’t all NC State’s marketing gurus have been copying.
The intro video they play before basketball games is essentially a word for word rip off of an LSU football intro video. Someone was kind enough to splice them together for us.
For the last year NC State has been pushing hard their new slogan of “Our State”. Trying to lay claim that they have the best athletic program of all of the universities in the state of North Carolina.
Despite the facts that the stats and years of mediocrity do not reflect this, it has been further tarnished by the revelation that the entire campaign was in fact plagiarized from Mississippi State. More images after the break. Continue reading
It appears state’s premature ACC champs T-Shirts were not a harbinger of glory for the wolpfack, as they lost their 2nd round game to Miami today. Perhaps these shirts would make a more accurate keepsake:
Shoutout to chawkheel on IC for the photoshop job
Screen Grab Courtesy of MarkTurner.net
The Wolpfack media department strikes again in NC State’s new nationally televised commercial.
From Deadspin.com
“Wolpfack Typo Makes For Efic Pail
NC State issued their baseball media guide last week — then quickly took it down. Study it long enough, and you’ll see why. Dyslexics of Raleigh…untie!”