NC State’s hilarious “This is Our State” marketing campaign, an idea plagiarized from Mississippi State, has become even more comical in a year where their athletic teams have lost to nearly every other program in the state, including an 82-72 home defeat to NC Central on Wednesday.
ABC11’s Mark Armstrong reached out to Debbie for her thoughts on the marketing department’s latest colossal backfire:
Since it's become such a recurring and popular topic of discussion, I traded a couple texts with Debbie Yow about 'Our State' today…
— Mark Armstrong (@ArmstrongABC11) November 21, 2013
Here is the text of the following tweets:
“The history is it was meant as a tribute to our fans, who span the mountains to the seashores of NC. Others saw it as a statement of dominance in competition and still others saw it as simply a play on our name, State.” As for whether a run of disappointing results would maybe result in a change of tack? “The marketing staff discusses themes each Spring, so we just are not there yet. I do not know what they will recommend.”